Christmas is one of the biggest opportunities of the year for bakers and small pastry businesses.
But making beautiful desserts is only half the work.
What should you sell? How much should you charge? Where can you find customers? How do you approach businesses? And how do you prepare for Christmas orders without spending every night in the kitchen?
This November, I'm inviting you behind the scenes of my Edinburgh macaron bakery, Almond Sweet Boutique.
Together, we'll prepare a real Christmas launch — from festive recipes, creative designs and packaging to pricing, marketing and finding both retail and corporate customers.
You'll receive ready-to-use recipes, templates, catalogues, promotional content and business tools to help you create and sell your own Christmas collection.