Almond Christmas macaron tree with red bows, festive gift boxes and decorated macarons

CHRISTMAS SALES PRACTICUM 2026

From my kitchen to yours 🎄

Create your Christmas collection. Turn it into orders.

3 weeks to create your festive collection, find new customers and start selling — with practical guidance and ready-to-use tools.

Christmas is one of the biggest opportunities of the year for bakers and small pastry businesses.

But making beautiful desserts is only half the work.

What should you sell? How much should you charge? Where can you find customers? How do you approach businesses? And how do you prepare for Christmas orders without spending every night in the kitchen?

This November, I'm inviting you behind the scenes of my Edinburgh macaron bakery, Almond Sweet Boutique.

Together, we'll prepare a real Christmas launch — from festive recipes, creative designs and packaging to pricing, marketing and finding both retail and corporate customers.

You'll receive ready-to-use recipes, templates, catalogues, promotional content and business tools to help you create and sell your own Christmas collection.

Start: 9 November 2026

3 active weeks + access to all materials & group support until 31 December 2026

I WANT TO JOIN!

Included with Almond Club or available as a one-time purchase.

Do You Recognise Yourself?

“I love baking, but most of my orders come from friends and family.”

You make beautiful desserts, but finding new customers and knowing how to price your work isn't always easy.

YOUR RESULT: A professional Christmas collection, clear prices and a plan to reach new customers.

"I have so many Christmas ideas, but never enough time!"

Flavours, decorations, packaging, photos, catalogues, social media... Everything needs to be done at once!

YOUR RESULT: Festive recipes, shaped macaron templates, step-by-step guides, editable catalogues and marketing materials to save hours of preparation.

"I want bigger orders, but don't know how to approach businesses."

You'd love to create gifts for offices, salons and local companies, but don't know where to find customers or what to write.

YOUR RESULT: A corporate gifting offer, professional brochure and ready-written messages to approach potential business customers.

Whether you're a home baker or already run a small bakery, this practicum is for you!

What's waiting for you?

Week 1 — 9–15 November

Create your Christmas collection

Products, flavours, packaging and prices.

  1. Explore our special Christmas macaron flavour collection with complete, ready-to-use filling recipes and choose the products and flavours for your Christmas collection.
  2. Learn to create festive shaped macarons using printable piping templates, chocolate decorations and other ways to create festive macarons.
  3. Discover how to make a macaron Christmas tree, a festive macaron wreath and other special Christmas designs with practical step-by-step guides.
  4. Explore Christmas gift boxes, packaging ideas and where to find suitable suppliers.
  5. Calculate your costs, set selling prices and create your Christmas catalogue.
  6. Prepare key visuals for the Christmas offering: create photos/videos of the festive collection.
Red and green Almond macaron Christmas tree with festive gift packaging

IN YOUR HANDS: Your own festive collection with Christmas recipes, shaped macaron templates, Christmas tree and wreath guides, festive decoration and packaging ideas, a price list and a professional catalogue ready to personalise.

Week 2 — 16–22 November

Find your customers

Marketing, content, corporate gifting and pre-orders.

  1. Prepare your Christmas collection announcement.
  2. Create a festive social media content plan using ready-written captions, Stories and promotional messages.
  3. Build your list of potential retail and corporate customers.
  4. Create a professional corporate gifting proposal.
  5. Adapt ready-written emails and messages for potential buyers.
  6. Send your first business introductions and follow up on enquiries.
  7. Prepare your pre-order process and communicate how customers can order.
Wreath of red and green macarons with chocolate decorations and rosemary sprigs

IN YOUR HANDS: A Christmas content plan, promotional materials, corporate proposals and ready-written messages to reach potential customers.

Week 3 — 23–29 November

Turn interest into orders

Customer communication, sales and production planning.

  1. Respond confidently to enquiries and price objections like "too expensive", "I'll think about it" and discount requests.
  2. Organise deposits, payments and order confirmations.
  3. Plan payments, deposits and order confirmations.
  4. Organise your Christmas order list.
  5. Calculate your realistic production capacity.
  6. Order an ingredients and packaging .
  7. Create your December production calendar and final ordering deadlines.
  8. Create content
Green macaron decorated with a red and white Christmas gnome

IN YOUR HANDS: A clear sales process, customer response templates, a collection of practical sales messages, an order tracker and an organised Christmas production plan.

Christmas Business Toolkit

Everything you need to create, present and promote your festive collection without starting from scratch.

Christmas macaron recipe collection

Complete recipes for special Christmas and New Year macaron flavours.

Shaped macaron templates

Ready-to-print piping templates for special festive macaron shapes.

Christmas macaron design guides

Step-by-step guides for creating macaron Christmas trees, festive wreaths, shaped macarons and beautiful seasonal displays.

Editable catalogues & brochures

Professional layouts to personalise with your own products, prices and branding.

Packaging & supplier guide

Christmas gift box inspiration, packaging ideas and useful sourcing recommendations.

Promotional photos & designs

Selected festive marketing images and editable social media templates.

Christmas content plan

Ready-written captions, Instagram Stories, Reels ideas and promotional texts.

Corporate sales message pack

Ready-to-adapt emails, business proposals, follow-ups and customer replies.

Business worksheets

Costing, customer outreach, order tracking and production planning templates.

Ready to customise, ready to use, made for your baking business

How Does It Work?

Your Christmas Practicum — Step by Step

01 — Join the practicum

Choose your access option: Almond Club membership or a one-time practicum purchase.

02 — Enter our private WhatsApp group

You'll receive joining instructions and access to the practicum information.

03 — Follow the three-week plan

Each week focuses on a practical stage of your Christmas launch, with learning materials, resources, behind-the-scenes examples and activities.

04 — Use the ready-made materials

Download the recipes, templates, catalogues, texts and planning resources and customise them for your own bakery.

05 — Learn from the real Almond Christmas launch

Follow the decisions, preparations and experiences from my own Edinburgh bakery.

You'll also have opportunities to ask questions and discuss challenges within the programme.

Three Weeks Inside Our Private WhatsApp Group

Active programme: 9–30 November 2026.

Access to all materials and group support until 31 December 2026.

All materials and communication in English.

After payment, you’ll receive an email confirming your purchase, with invitation links and instructions for joining our private WhatsApp groups, where all materials, updates and activities will be shared.

Julia, founder of Almond Sweet Boutique, preparing macarons

YOUR HOST

Hello, I'm Julia!

I'm the founder of Almond Sweet Boutique, a small macaron bakery based in Edinburgh, Scotland.

Alongside creating handmade French macarons, personalised gifts and seasonal collections, I teach fellow bakers and share my recipes and practical experience.

This Christmas, I'm inviting you to follow my real preparation journey — from creating festive products to finding corporate customers and organising Christmas orders.

And I'd love you to join me!

Julia from Almond Sweet Boutique 🤎

Two ways to join

Almond Club membership

£9/month

Get the complete Christmas Practicum, including all festive recipes, design guides, templates and business resources.

Plus, enjoy the ongoing benefits of Almond Club.

JOIN ALMOND CLUB

Already a member? Your participation is included while your membership is active.

Monthly subscription renews until cancelled. Access to practicum materials and the WhatsApp group is available only while your Almond Club subscription is active. Access ends when your subscription ends.

Christmas practicum only

£25£19

£19 for the first 48 hours. £25 thereafter. Get the best offer now!

Get the complete programme, exclusive Christmas recipes, shaped macaron templates, Christmas tree and wreath guides, business toolkit and private group access.

Access until 31 December 2026

No subscription. No recurring payments.

GET PRACTICUM ACCESS

Let's make this Christmas different!

Don't just create beautiful festive desserts.

Create your collection. Find new customers. Start taking Christmas orders.

With special recipes, creative design guides, professional business tools and a real Christmas launch to learn from.

3 WEEKS. ONE CHRISTMAS LAUNCH. PLENTY OF NEW POSSIBILITIES.

I WANT TO JOIN!

Julia from Almond Sweet Boutique 🤎